IT WAS NOTHING like Steve Jobs introducing the iPhone. But the 2-hour show on March twenty-fifth put on with the aid of Tim Cook, Jobs’s less histrionic successor as boss of Apple, may nevertheless be remembered as a milestone for the organization—and the entertainment enterprise. Mr. Cook did no longer announce the modern-day sleek system. Instead, he unveiled a set of merchandise and services, which includes video streaming, information, video games, and even a credit card. As theatre, it becomes underwhelming—celebrity-studded supporting solid along with Oprah Winfrey notwithstanding. But, as a business case, it appears more compelling.
Apple’s 900m iPhones global, extra than six times as many as Netflix has subscribers, supply it get admission to a massive capability target market. Analysts speculate that Apple will eventually provide them with a variation of Amazon Prime. Clients pay a flat month-to-month fee for some combination of news, video games, cloud storage, music, and video, which can probably hook up with the employer’s iPhone subscriptions.
Mr. Cook stopped brief of announcing a specific subscription carrier, promising instead to roll out five separate services, a number of that are merely old services in more excellent packaging. Together, they, however, threaten fellow tech giants, Hollywood, and banks.