Mobile gaming is at the upward push. AppAnnie has launched its 2d-region report of app trends in 2019, highlighting that cell games account for a hefty 75% of mobile spending, no matter most effective accounting for 35% of mobile downloads.
In general, mobile apps had a report area, hitting 30.3 billion downloads and near $22.6 billion in purchaser spending, throughout each the Google Play save and the App Store. When it comes to the range of downloads, Google Play hit 22.5 billion, representing a boom of 10% in comparison to remaining year and furthering its lead in downloads on iOS to as much as 185%. Apps represented a majority of downloads on both the App Store and Google Play, in comparison to video games. On iOS, however, app downloads represented 70% of downloads, at the same time as on Google Play they only represented 60%.
As predicted, whilst Google Play represents the general public of downloads, customer spend is plenty higher at the App Store. Consumers spent 80% extra on iOS in comparison to on Android, notwithstanding the fact that downloads were a lot higher on Google Play.
When it comes to the recognition of recreation genres, arcade, movement, and informal video games are the most popular on Google Play, whilst arcade, motion, and puzzle games have been the maximum famous on the App Store. Across each stores, but, informal games like Run Race 3-d and Clean Road had been the maximum popular. There have been some breakout games in the second zone of 2019, inclusive of Clash of Clans, which made its manner again into the pinnacle 10 apps by way of purchaser spend, and Perfect World, which is a brand new app that made it to number seven. As anticipated, PUBG Mobile kept its top spot of monthly active users.
It’s expected that the rankings could shift a bit for the 1/3 area of the 12 months, specially given the release of Harry Potter: Wizards Unite, which was developed with the aid of Niantic, the same company at the back of Pokémon Go. That sport nonetheless sits in at wide variety 6 of monthly active customers, however it stays to be seen whether or not or now not the brand new Harry Potter sport can reach the identical heights.
The fastest-growing app categories have been a little different on iOS and Android. Auto & Vehicles, Comics, and Entertainment were the quickest-developing classes on Google Play, however Food & Drink, Education, and Finance apps accounted for the maximum growth at the App Store.David: Happy to chat and very happy to hear you enjoyed Puzzle Bobble Multiplayer.
So a little background first. Viva La Mobile is a mobile games developer and publisher based in Sydney which I co-founded in 2003. We have a great deal of experience designing and creating mobile games of all kinds, but our specialty is multiplayer. We pioneered real time multiplayer on mobiles by using the features available on 3G networks and handsets. Early on in our history we decided not to target the ‘low hanging fruit’ end of the market and try to provide something different to mobile gamers. I have always wanted to maintain Viva La Mobile’s position as an innovator rather than a follower. This can be risky in the mobile games industry but it is certainly more fun for product development.
Interviewer: I have a love/hate relationship with the iPhone. I love it because it’s unbelievably cool, obviously, I hate it because it’s not available in Australia and the lack of 3G makes me wonder what Apple were smoking. What is it about the iPhone that makes playing games so fun? Is there a great difference between regular mobile games and iPhone games? How do you think the iPhone will impact the Australian mobile games market when it finally arrives?